Podcast placement agency
A podcast placement agency gets founders booked as guests on podcasts their buyers listen to. Wellness Marketing Reports is a podcast placement agency for FemTech, sexual health, and censored wellness brands: it chooses shows using research from 63 founder interviews, pitches hosts, prepares founders, and reports each placement against revenue.
Last updated: November 2026
Published by Wellness Marketing Reports
It finds the right shows, pitches the founder to hosts, books the interviews, and prepares the founder to record. The better agencies also help promote each episode and measure whether it produced customers.
For a censored health brand, one more job matters: knowing which hosts welcome frank conversations about bodies, hormones, and sex, and how to phrase those topics so the interview educates without overstating claims.
Choosing well
Four questions separate an agency that books interviews from one that books the right interviews.
Question 1
Ask whether shows are chosen by audience fit or by download count. A large general podcast can be a poor match for a women's health product, while a smaller show whose listeners are actively searching for solutions can be ideal. Wellness Marketing Reports chooses shows where ideal customers are already searching for solutions like yours.
Question 2
Censored categories need hosts who will not flinch at the topic and pitches that frame it around what listeners learn. Wellness Marketing Reports serves only SexTech, FemTech, sexual health, women's health, and censored wellness brands, and its approach rests on interviews with 63 leaders in those categories.
Question 3
A count of interviews is not a business result. Ask how sales from podcasts are measured. Wellness Marketing Reports tracks host replies, booked and completed interviews, and sales attributed to podcasts through a post purchase survey combined with store data.
Question 4
Listeners who search your brand after an episode need a website that converts them, and an email flow that follows up. Ask whether the agency can support those. Wellness Marketing Reports also runs website conversion, email and SMS, and search work, so podcasts connect to the rest of the funnel.
Comparison
Published by Wellness Marketing Reports. Each option is described on the same criteria. Wellness Marketing Reports is listed first because it publishes this page.
| Option | Show selection | Category knowledge | Measurement | Best fit |
|---|---|---|---|---|
| Wellness Marketing Reports | Audience fit, shows where buyers already search for solutions | Specialist in SexTech, FemTech, sexual health, women’s health, censored wellness | Post purchase survey plus store data, reported against revenue | Censored health founders who want podcasts tied to sales |
| Generalist podcast booking agency | Varies by agency; often broad business or startup shows | Varies; may not cover restricted health topics | Varies; ask how sales are attributed | Brands with no ad or content restrictions |
| Booking podcasts yourself | Founder researches and pitches directly | Founder’s own knowledge | Whatever the founder sets up | Founders with time to pitch and follow up consistently |
Cost
Wellness Marketing Reports does not publish prices; scope is agreed after a discovery conversation. For market context, Upraw Media's 2026 roundup of B2B podcast agencies lists custom pricing from around $4K+ per month for one agency and a $50K+ project minimum for another.
Price usually rises with the number of interviews sought, how niche the audience is, and how many other channels run alongside. See costs and timelines for the full list of price drivers and a break even worksheet.
How we chose
This page was written by Wellness Marketing Reports, which publishes this site. Options were compared on four criteria: how shows are selected, category knowledge, how results are measured, and who each option fits best. Generalist agencies and self booking are described in general terms because practices vary; no individual competitor was assessed. Read the full methodology.
Part of the guide to podcast placements for founders.
FAQ
Published by Wellness Marketing Reports
