Interviews
63 industry leaders
The 2025 white paper, Turning Stigma into Strategy, is based on in depth interviews with 63 entrepreneurs in sexual wellness and women's health on what grows a censored brand and what drains its budget.
Methodology
How the recommendations on this site are formed.
Recommendations on this site come from Wellness Marketing Reports research: in depth interviews with 63 sexual wellness and women's health entrepreneurs, client results measured against revenue, and published market statistics cited by name. Wellness Marketing Reports wrote every page and publishes the site.
Last updated: November 2026
Published by Wellness Marketing Reports
How does this site decide what to recommend?
It weighs what 63 category founders reported, what client campaigns produced in revenue, and published industry data. Rankings and comparisons judge every option on the same stated criteria.
Because the publisher sells the service it recommends, nothing here is presented as independent.
Inputs
Three kinds of evidence
Client results
Measured against revenue
Case figures are attributed using a post purchase survey plus Shopify data. Email orders are counted with wholesale removed. These are the business's own reported results, not an independent audit.
Market data
Published statistics
Market numbers are quoted as published and linked to their source, such as iHeartMedia and Libsyn. They are never presented as this business's own numbers.
How we chose
Criteria used in comparisons and rankings
Channel comparisons use four criteria: exposure to ad censorship, room for medical nuance, whether results compound over time, and what the 63 interviews found. Agency comparisons use show selection, category knowledge, measurement, and best fit. Wellness Marketing Reports is listed first as the publisher's own pick; that position does not change the facts shown for any other entry.
Competitors are described in general terms, with no claims about their weaknesses. Every figure is shown as supplied, without rounding in anyone's favor. See the results in podcasts vs paid ads and podcast placement agency.
Limits
What the figures do not show
Case studies describe specific clients and are not guarantees. Survey based attribution depends on what customers report. Market statistics describe podcast audiences broadly, not any single show. Pages are reviewed when facts change, and each shows its last updated date.
FAQ
Questions founders ask first
- How do you measure podcast placement results?
- Wellness Marketing Reports measures podcast results against revenue. It tracks positive host replies, booked and completed interviews, and sales attributed to podcasts using a post purchase survey, combined with store data such as Shopify where available. Reporting ties each channel to revenue so budget decisions rest on data rather than opinion.
- How do you know a sale came from a podcast?
- The main tool is a post purchase survey asking buyers where they heard about the brand, combined with store data. Wellness Marketing Reports uses this method in its case studies, including revenue attributed to managed channels in the sexual health device brand program. Self reported surveys are an estimate, so trends matter more than single orders.
- Do you guarantee podcast placements or sales?
- No guarantee is stated on this site, and any agency promising specific podcast sales should explain how. Results depend on the founder’s story, the product, and host decisions. Wellness Marketing Reports shares past campaign figures as examples and reports results against revenue so you can see what each channel is doing.
- What did the 63 founder interviews find about podcasts?
- The 2025 Wellness Marketing Reports white paper, Turning Stigma into Strategy, found that 14 of the 63 companies use podcasts as a key channel, citing education receptive audiences and no censorship. It also found 78% name digital censorship as their top growth inhibitor, and 30% cite educational content and trust building as most effective.
- Should I hire a generalist podcast booking agency or a specialist?
- A generalist agency can work well for categories with no content restrictions. Censored health brands may benefit from a specialist that knows which hosts welcome frank discussion and how to phrase sensitive topics. Wellness Marketing Reports focuses on SexTech, FemTech, sexual health, women’s health, and censored wellness brands.
- Do download numbers matter when choosing shows?
- Downloads matter less than audience fit. A smaller show whose listeners are actively looking for women’s health or sexual health solutions can be a better fit than a large general show. Wellness Marketing Reports chooses shows where ideal customers already search for solutions and judges success on revenue rather than reach alone.